56A Poland Street, London, W1F 7NN

Our details

T. 0207 118 1668
E. info@playignite.co.uk
A. 56A Poland Street,
London, W1F 7NN

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Meet our team

Ritesh Thadani

COO, PlayIgnite

With a background in structured finance and creating the first ‘debt’ solution for the app stores. Ritesh has spent the last five years working closely with the world’s leading game studios, understanding the value chain & key metrics that separate top performing titles from performing titles. Being able to leverage data analysis to increase retention, engagement, monetisation of users and drive marketing spend to maximise ROI. Ritesh is the COO of PlayIgnite and manages all aspects of the business.

Harvey Elliot

CEO, Playstack

Harvey is an industry leader whose 20 year career spans EA, Acclaim Entertainment and Marmalade, where he ran and oversaw multiple UA campaigns. Having finished his 4 year tenure as Chair of the BAFTA Games Committee, Harvey’s extensive experience leading, financing, developing and publishing great games has lead him to found a new games publisher and establish PlayIgnite, lending to developers to fund their marketing campaigns.

Marco Baccanelo

VP Corporate Development, Playstack

Marco has extensive experience in the Financial Services and games and technology sectors. He spent over 10 years with PwC in London, Johannesburg and Silicon Valley, working on a wide range of businesses, advising on capital raising, investment and growth strategies. Marco has more recently been closely involved in identifying and advising on the acquisition of games content and IP, and is now responsible for corporate development and finance for PlayIgnite.

Harriet Hughes

CMO, Playstack

Harriet is an accomplished marketeer with over 15 years of experience across the full remit of consumer/ B2B marketing and campaign planning in the Games, Technology and Music industries.
She spent over five years as a Marketing Manager at Electronic Arts delivering the global marketing strategy for mega brand Harry Potter as well as original IP.
As CMO at PlayIgnite Harriet defines brand strategy and manages the Graphics, UA and Social Media teams.

Cameron Mundy

Digital and Social Media, Playstack

Nasrin Chou

User Acquisition Manager, Playstack

  • "The fact that they understand the business model for our industry was a huge time saver."

    Jason Falcus, Kwalee

  • "It's easy to see financing as a necessary evil – but PlayIgnite took the 'evil' out of it."

    Paul Mayze, Virttrade