How much data/time do you need to analyse trends?
We need approximately 4-8 weeks of data specifically retention and conversion data from the most recent UA campaigns.
For Ignition Capital, what metrics do you look for?
Retention – 1d, 7d, 30d.
ROI: Our ultimate ROI hurdle to make an Ignition Capital (IC) loan is 15%.
How do we work with you on Ignition Capital ahead of a global launch?
Typically we would like to engage with you at the start of your soft launch. You will have your own dedicated account manager from the start.
We will advance you the Ignition Capital if the soft launch shows good return metrics, and the more we know about you and your game, the quicker this can happen.
Using your data, our ‘Pulse’ Dashboard models your metrics; we get comfortable on your growth trajectory and the ROI outlook, and once onboard, we lend you the money.
How does the sign up process work?
Sign up time is approximately 5-7 working days, but the earlier we engage to prepare for the loan, analyse your data, the quicker this process could be.
We will conduct our due diligence, produce the loan and security agreements, and help facilitate the loan repayment mechanism. We will take the burden away from you and will manage the process.
Our priority is to lend you money when your game is performing at its best, so we want to scale all the content we are backing as proactively as possible – especially as the metrics are trending positively.
How much can we lend?
We make an assessment of the planned spend and on-going revenue, this forms the basis of the initial funding line. We monitor the returns of the initial UA spend, and as we both see that a UA campaigns are working, we will allow you to scale up the loan appropriately.
An example might be to lend you $100k in Month 1 & slowly scale this to $500k within 6 months.
How does the security part of the loan work? What is it securitised against?
In most cases, the loan will be collateralised against the revenues of the specific game in question; so not against your company itself.
So we would seek to have the game revenues allocated to pay down the loan. We would put a charge against this and register it on the appropriate platform.
What are the rates of interest?
The rates vary on amount and scale of lending – we have a sliding scale depending on the amount borrowed.
How often do I make the Interest payment?
The interest is paid monthly in arrears.