User Acquisition

PlayIgnite provides a range of value added User Acquisition services to developers when their game is ready to scale. Our in-house team consists of UA experts who understand the intricacies involved with scaling; we can advise on the correct channels, provide insights and perform campaign management on your behalf.

Our approach is data driven and tailored, we establish the key metrics before we embark on any UA. We take time to understand your marketing plan and team structure as well as your game genre and target demographic. You can choose what level of service you require and we will compliment your team accordingly.

How we are different

Being part of a gaming publisher our UA experts are constantly running campaigns for our own games so we stay ahead of the trends

Being data driven, we test extensively and when we are confident, go for scale

As we provide the capital for the UA, we are uniquely aligned in ensuring that the spend is ROAS positive


As well as our rich games culture, we are putting technology at the heart of all our financing decisions.
We have built our PULSE dashboard with games in mind, to assess the UA strategies that you are implementing. It allows us to see in real time the effectiveness of your campaigns, where things can be optimised and allows us to make quick financing decisions.

You will have live access to what we see within PULSE, and we will use it together to scale your game.

We offer two core services to suit your needs:

1) If you have a game that's close to launch, or has big potential, we can help you spend on the user acquisition you deserve.

2) If your game is already generating revenue, or due tax credits, but you can’t afford to wait, we can advance you money.

  • "The fact that they understand the business model for our industry was a huge time saver."

    Jason Falcus, Kwalee

  • "It's easy to see financing as a necessary evil – but PlayIgnite took the 'evil' out of it."

    Paul Mayze, Virttrade