Ignition Capital

With Ignition Capital, we provide you with the money to fund your UA. Our metrics driven approach ensures you have plenty of capital to scale your game when it makes sense. We look at UA exactly the same way you do, so as long as the return on your marketing spend is profitable, we will back you.

How are we different?

Ability to scale your game very quickly, with access to our large pool of funds

Full access to our PULSE dashboard so you see your ROI as we see it

Regular dialogue to optimise your UA channels

Play Capital

Many digital stores, and ad networks have long payment terms, and we know it would be better to plough that money back in to your business sooner rather than later. With Play Capital, you don’t need to wait we will advance you your locked up revenues. We’ve worked out that a studio's revenues are 28-47% higher when they use Play Capital to recycle store revenue back into UA. Wouldn’t you like to benefit from that?

How are we different?

Daily Access to Money

PlayIgnite can finance against all digital stores including Apple, Google, Steam, PlayStation, Amazon, Xbox

Revenues are tracked in our PULSE Dashboard, allowing you to make decisions on when to draw down funds

  • "The fact that they understand the business model for our industry was a huge time saver."

    Jason Falcus, Kwalee

  • "It's easy to see financing as a necessary evil – but PlayIgnite took the 'evil' out of it."

    Paul Mayze, Virttrade