Ignition Capital

With Ignition Capital, we provide you with the money to fund your UA. Our metrics driven approach ensures you have plenty of capital to scale your game when it makes sense. We look at UA exactly the same way you do, so as long as the return on your marketing spend is profitable, we will back you.

How are we different?

Ability to scale your game very quickly, with access to our large pool of funds

Full access to our PULSE dashboard so you see your ROI as we see it

Regular dialogue to optimise your UA channels

Play Capital

Many digital stores, and ad networks have long payment terms, and we know it would be better to plough that money back in to your business sooner rather than later. With Play Capital, you don’t need to wait we will advance you your locked up revenues. We’ve worked out that a studio's revenues are 28-47% higher when they use Play Capital to recycle store revenue back into UA. Wouldn’t you like to benefit from that?

How are we different?

Daily Access to Money

PlayIgnite can finance against all digital stores including Apple, Google, Steam, PlayStation, Amazon, Xbox

Revenues are tracked in our PULSE Dashboard, allowing you to make decisions on when to draw down funds

Play Credits

You may be due tax credits in the form of R&D or VGTR refunds, but often it can be a long, drawn out process. With Play Credits, you can get access to that money much faster. We will assess your tax credit status, make a quick decision, and give you the money now so you don’t have to wait. One less thing to worry about.

How are we different?

Lots of experience of dealing with VGTR specialists and the HMRC

Based on prior year’s refunds, we can advance you tax credits due for the upcoming year

Once approved, the money will be in your account the same day