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Look who we’ve helped – it could be you!

Look who we’ve helped – it could be you!

October 23rd, 2018

It’s been a great year so far; we have hosted an event with SNAP, further built out our tech platform, expanded our product suite, and helped some great studios. Thanks to a couple of them, we can now share a few client stories with you. Earlier this year we helped Kwalee and Virttrade with their growth plans, and it’s now all live, and written up on our site here.

We’ve known the guys at Kwalee for a long time, and played their games almost non stop (TENS! took over my life for a good few months!). Kwalee is an expanding, independent, mobile game developer based in Leamington Spa who came to us for help and support with their short term cash flow issues. So how did we help?

Kwalee was going through a period of rapid expansion. They had 3 hit games in the top of the US App Store rankings – Looper!, PLANK! & Go Fish. In order to keep the titles growing, they needed to spend a lot on marketing, and although they were generating significant revenue, waiting for the revenue to be paid each month whilst having to market them created short term cash flow issues. Thats where Play Capital came in, one of our 3 core products.

We acted quickly and gave them some short term flexible loans on the strength of advertising revenue they had generated but not yet been paid for. They commented that “this allowed us to continue to fund a lot of ongoing UA activity and to keep the momentum going”

“Since working with PlayIgnite we are able to spend more on UA every day without having to worry too much about the short term cashflow issues.” This is exactly why we exist – to help make UA funding easier.

For us, it was one of our quickest client onboarding experiences, and we loved working with them. “It was incredibly easy to get setup initially with PlayIgnite – it took just a few days. The fact that they understand the business model for our industry was a huge time saver. They are helpful, responsive and very flexible, and allow us to quickly repeat the process as often as we need to.”, they added. We are super focused on making it easy for clients to work with us, and so this was the best bit of feedback we could hear.

Virttrade was another great studio we had known for a while, an introduction from a tech fund who we know well. They needed a different financial solution, as they wanted to access their VGTR refund early; and that’s where Play Credits came in.

We were able to give them a loan against VGTR in the timeframe they needed. We can do this for claims already submitted, or for potential future claims.  We just need to assess your tax credit status, then we make a quick decision, and give you the money now so you don’t have to wait. One less thing to worry about.

Again, client service is at centre of everything we do. Paul Mayze, Virttrade’s MD, commented that “the process was as easy as financing ever can be. What particularly impressed was the regular, clear communication and the assistance with introductions and advice going above and beyond the remit of the loan.”

If you think we could help you, then please drop us a line. We want to help you manage your cash flows, and to help you accelerate your UA.

Check out the case studies in full:

  • "The fact that they understand the business model for our industry was a huge time saver."

    Jason Falcus, Kwalee

  • "It's easy to see financing as a necessary evil – but PlayIgnite took the 'evil' out of it."

    Paul Mayze, Virttrade