News & Events

How to scale your UA with PlayIgnite

July 18th, 2018

When it comes to any kind of global launch, scaling with a carefully prepared user acquisition strategy is critical. That means you have to line up your tech stack, your creatives, your ad networks, and you need the funding in place to make it all happen. At PlayIgnite, we provide you with the funding for […]

Read more

Financing your game

July 4th, 2018

Making a game is hard enough – but financing it is certainly no walk in the park either. As well as early stage funding, you need to think about development funding, and then growth capital. Spinning all these plates at once is tough, but if you’re strategic and well organised you can find the right […]

Read more

The top 5 things we are always asked

June 29th, 2018

On our travels, we’re meeting a lot of great games studios, and are noticing that many face common challenges, and ask similar questions. Our focus at PlayIgnite is funding the User Acquisition (UA) and marketing for growing games, that’s what forms most of our dialogue; so why not share this feedback with you all? It’s […]

Read more

My First year in games

June 15th, 2018

The first year of my journey from banking to games has passed. From suits and ties, to jeans and trainers. From stocks and shares, to power boosts and gold coins. I’ve been blown away with what I’ve seen, and so thought I’d share my biggest experiences of the past 12 months.

Read more

The when, what and how, of debt funding

May 10th, 2018

Building a great game is a big task in itself, but funding it is just as important, and it’s often not given enough thought. Whether you’re early stage, pulling together designs, ideas and content, or if you’re three weeks away from global launch, you need to think about the funding strategy for your business. There […]

Read more

Meet the team: Matt Frenchman

April 13th, 2018

We took some time to sit down with Matt Frenchman, Managing Director of PlayIgnite, to learn a little bit more about PlayIgnite and discover what his perfect Sunday would be. What did you do before joining the PlayStack group? I’ve spent most of my career in banking, most recently at Credit Suisse. I left about […]

Read more
  • "The fact that they understand the business model for our industry was a huge time saver."

    Jason Falcus, Kwalee

  • "It's easy to see financing as a necessary evil – but PlayIgnite took the 'evil' out of it."

    Paul Mayze, Virttrade